Founded in 2000, Genoa Color Technologies (GCT) is an innovative developer of next generation color technologies that are poised to forever transform the way we experience color when viewing TV broadcasts and other digital media (such as DVD and digital photography). The company's groundbreaking achievements in developing wide gamut, high brightness efficiency color technologies represent a new viewing paradigm for the ever developing home entertainment and mobile color display arenas where the maximization of the color gamut is an essential imperative.

Genoa significantly raises the standard for color performance expectations by dramatically expanding the gamut of visible color beyond the limits of standard RGB devices. Not only is the gamut much larger (~60%), but colors are brighter, richer and more natural. This means that the benefits are seen not only at the edge of the gamut, such as the crystalline turquoise of tropical waters and the unique color of true gold, but also in central areas of the gamut such as skin tones which are smoother and more natural.

Genoa’s multi-primary conversion ASICs easily integrate into a wide array of color displays across multiple applications, including rear and front projection and LCD TV . Fully compliant with accepted industry standards, the Genoa-enabled display is compatible with all external devices, such as VCRs and DVDs. The Company, which maintains its R&D facility in Israel, partners with leading industry players to integrate its technologies into end user products through the supply of proprietary chips implementing the company’s technology. Future generations of the company’s technology and chip family will be developed for mobile displays such as those in cell phones and digital cameras.