Arguably one of the most profound inventions of all time, the television has enabled the world to cast its collective eyes on the countless visual images that shape the human experience from the comfort of our own living rooms. It has become a global cultural mainstay of how we entertain and inform ourselves and – for better or worse – a benchmark for formulating opinions about the world around us. When the first black and white sets were introduced to the market, no one envisioned the revolution that the advent of color would bring to the viewing experience several decades later.
But despite the advances made over the years in developing a variety of quality displays for the mass consumer market that consistently refined such important parameters as brightness, contrast and resolution, crossing the color chasm to cinema-like quality has remained an elusive enigma. The RGB standard - that triangle of red, green and blue primary color combinations that for decades has defined the viewable color gamut on all television screens - significantly limits the display of the full spectrum of color inherent in all broadcasted material. A wealth of nuance, detail and hue that exists in the world around us and comes alive on movie screens is sadly lost when translated to the home display. Clearly, breaking the RGB barrier is contingent on either reinventing the TV set - or introducing a new and easily adaptable technological paradigm that complies with existing accepted standards, extending the RGB spectrum beyond its inherent limitations.
Genoa has set its sights on tackling both challenges - developing a set of groundbreaking, multi-primary color technologies and product modules that are simply integrated into new monitors and displays designed and manufactured by leading players in the industry. The Company has chosen to focus on specific mass consumer markets in which its value propositions will deliver the strongest advantage and whose revenue potential is significant:
- Home Entertainment - Launching the color viewing experience to unprecedented levels by displaying significantly more colors on screen than is currently possible
- Mobile Displays - Facilitating lower power usage and increased battery life and/or improving color and brightness
It is our strong contention that by answering the pervasive need for enhanced color experiences in all of these markets - from home TV displays to media-rich mobile devices, professional online print proofing and beyond - we have created a de facto standard for color viewing excellence that will drive the industry forward, generating a "must have" consumer need that is virtually irreversible.
At Genoa, redefining the viewable color gamut is not merely an objective - it's a passion. We have assembled a team of dedicated, field-proven professionals who bring to our endeavors over 100 collective years of experience in the successful development and commercialization of electro-optic and color enhancement technologies.