Genoa's ColorPeak Stars At CES In World's First Live Multi Primary Color Demo
Las Vegas, Nev. - January 5, 2006 - Back in the 1950s NBC began each of its color broadcasts with the reminder that it was being presented “in living color.” Given the state of the technology 50 years ago the claim was somewhat hyperbolic. But at this year’s CES, Genoa Color Technologies (Booth 26936) will make the assertion literal as it presents its ColorPeak™ MPC (Multiple Primary Color) technology with a live demonstration designed to prove its claim to richer, brighter, true-to-life color.
“We have devised our “Scene-to-Screen” demonstration set up to enable an objective evaluation of our company’s ability to display real color,” said Genoa CEO Ilan Ben-David. “Our intention is to conclusively demonstrate that in viewing images, whether they are home videos, digital snapshots, DVD movies or broadcast TV programs, the most accurate and meaningful way to do it will be on a multi-primary ColorPeak display.”
To provide an effective and dramatic demonstration, Genoa has created a tableau combining live people and inanimate objects using a variety of colors, textures and materials, all chosen to give wide coverage within the color gamut, including many objects that are comfortably covered by existing TV color standards. The scene will be photographed with a high-end consumer camcorder connected via Firewire and DVI directly to two displays: the first, a mainstream home theater projector with state-of-the-art color processing, and the second, a 4-primary ColorPeak HTPS projector with an additional yellow channel.
Multi-primary color data for the RGBY projector is processed by a Keshet™ Test Board which performs the multi-primary conversion and color processing.
“The demo will prove that ColorPeak accurately show the colors of the scene, both for out-of-gamut colors and those falling well within standard-compliant gamut, while industry standard RGB-based systems do not,” said Ben-David. “Since ColorPeak is applicable to many types of display, manufacturers can obtain true-to-life color and a uniform look-and-feel across multiple product lines using Genoa’s ColorPeak breakthrough.”
Genoa’s ColorPeak, which was recently granted its second patent by the United States Patent and Trademark Office, won top honors in the Home Entertainment category of Popular Science magazine’s Best Of What’s New competition in 2004. ColorPeak is revolutionary in that it adds from one to three colors to the current RGB mix---typically yellow, cyan and magenta---to significantly expand a display’s visible color gamut by approximately 35 percent while increasing its brightness by as much as 40 percent. Genoa has over 60 patents pending that apply to the concepts, processes, algorithms and implementation of its ColorPeak technology.
Genoa Color Technologies develops technologies to significantly enhance image quality and the viewing experience for a wide range of displays. The company supplies chips to major electronics companies for integration into their product lines. Genoa, with R&D based in Herzlia, Israel, is supported by VCs and private investors. For more information about Genoa, visit www.genoacolor.com
CONTACT: Mark Bruce of HiTechPR, +1-914-967-6932, Ext. 200, firstname.lastname@example.org, for Genoa Color Technologies