Genoa Color Technologies Selected By Fortune Magazine As One Of Four "Upstarts" To Watch
HERZLIA PITUACH, Israel, May 6- In its 13th annual issue recognizing innovative companies fast tracked for success, Fortune magazine has selected television display innovator Genoa Color Technologies as one of four "Upstarts," described as "companies making waves in the tech sector" that are expected "to do big things in the future." (The article is available online at http://www.fortune.com/fortune/cool/articles/0,15114,1055830,00.html.) [2006 - Link no longer available]
Genoa, whose ColorPeakTM multi-primary color (MPC) system won top honors in the Home Entertainment category of Popular Science magazine’s 2004 Best Of What's New competition, was recently granted its first patent by the United States Patent and Trademark Office for the technology it has developed to display color images using four or more primary colors.
"It is an honor to be singled out by Fortune magazine from thousands of young technology companies all over the world," said Genoa CEO Ilan Ben-David. "ColorPeak is a revolutionary technology and recognition such as this will hasten its commercial introduction."
Many in the consumer electronics industry believe that Genoa's ColorPeak will become the new industry standard. Conventional RGB technology using red, green and blue to recreate color images has prevailed since the advent of color television over fifty years ago. ColorPeak is revolutionary in that it adds from one to three colors to the current RGB mix---typically yellow, cyan and magenta---to significantly expand a display's visible color gamut by approximately 35 percent while increasing its brightness by as much as 40 percent. Genoa has over 40 patents pending that apply to the concepts, processes, algorithms and implementation of its ColorPeak technology.
Genoa Color Technologies develops technologies to significantly enhance image quality and the viewing experience for a wide range of displays. The company supplies chips to major electronics companies for integration into their product lines. Genoa, with R&D based in Herzlia, Israel, is supported by VCs and private investors. For more information about Genoa, visit www.genoacolor.com