Genoa to Introduce Pixcale MPC Technology At FPD International in Yokohama
Yokohama, Japan---October 17, 2005--- To make its Multi-Primary Color (MPC) technology easier to incorporate into LCD televisions, Genoa Color Technologies is introducing ColorPeak TM LCD with Pixcale™, a system that will provide LCD panel manufacturers and integrators with enhanced color and brightness without the need to change the electronic configuration or TFT from those used in RGB panels. The new Pixcale technology and several other Genoa ColorPeak LCD demonstrators using four and five primary colors will be on display in the May Fair Suite on the 30th floor of the Intercontinental Grand Yokohama during FPD International held in the Pacifico Yokohama on October 19th through the 21st.
Introducing MPC to LCD TV panels can be done more quickly and with less cost because Genoa’s ColorPeak LCD with Pixcale uses the same TFT backplane and drive electronics as an RGB panel, eliminating the need for new masks and new electronics development. What’s more, Pixcale enables enhanced brightness---in addition to the typical ColorPeak-enhanced color---with no reduction in overall video performance. Another key benefit for manufacturers is greater production line flexibility. ColorPeak technology is compatible with both CCFL (Cold Cathode Fluorescent Lamp) and LED (Light-Emitting Diode) backlighting, both of which are being demonstrated in the Genoa suite.
“The ColorPeak LCD, in its four and five color configurations, is so versatile and cost-effective that it can be added to any panel architecture,” said Genoa Executive Vice President Hafiz Haq. “In a super-competitive market where LCD manufacturers are seeking to increase quality while holding down price, our new LCD-specific solution should have wide appeal.”
Genoa’s Chief Scientist and co-founder, Dr Moshe Ben-Chorin, is delivering an invited paper to the Forum conference running alongside FPD International.
ColorPeak is revolutionary in that it adds from one to three colors---typically yellow, cyan and magenta---to significantly expand a display’s visible color gamut while increasing its brightness. ColorPeak displays can generate over one trillion colors compared with 16.7 million produced by conventional TV sets. The result is a picture that looks more like cinema than video. Because of these characteristics, MPC has the potential to be the successor to RGB technology which has prevailed since the advent of color television over fifty years ago.
Genoa Color Technologies develops technologies to significantly enhance image quality and the viewing experience for a wide range of displays. The company supplies chips to major electronics companies for integration into their product lines. Genoa, with R&D based in Herzlia, Israel, is supported by VCs and private investors. For more information about Genoa, visit www.genoacolor.com
CONTACT: Mark Bruce of HiTechPR, +1-914-967-6932, Ext. 200, email@example.com, for Genoa Color Technologies