Genoa's Award Winning ColorPeakTM Video Display Is the People's Choice at PopSci Show
Preferred By 97.5 Percent in Survey
Las Vegas, Nev., Consumer Electronics Show-January 6, 2005- Visitors to a recent new products exhibition in New York City overwhelmingly preferred a video display enabled by Genoa Color Technologies' ColorPeakTM system over one using conventional technology. In the survey, conducted in November at Popular Science magazine's Best of What's New exhibition in Grand Central Terminal, 905 of 928 respondents---97.5 percent---said that the picture presented with the ColorPeak MPC (multi-primary color) system was superior to an otherwise identical display using standard RGB (red, green, blue) technology.
ColorPeak was the 2004 grand winner in the Best of What's New Home Entertainment category, beating out RCA, Sony, Microsoft and other industry giants. The company is currently demonstrating its technology at the 2005 CES (booth number 20666).
Genoa's Best of What's New exhibit was specifically designed to ensure a fair and accurate survey. Images on side-by-side screens were shown by identical digital projectors sharing a common video source. The only difference was that one screen displayed an image whose color was RGB-generated while the other was powered by ColorPeak using five primary colors (RGB plus yellow and cyan).
Participants were asked which one they would prefer for their personal home viewing. "The ColorPeak display was brighter and had more vivid colors and when asked which was the better of the two some of the younger participants pointed to it and said 'Duh,' using sarcasm to imply that the answer was oh-so-obvious," said Simon Lewis, Genoa's vice president of marketing and principal interviewer for the survey. "Some even expressed their determination to wait until a ColorPeak-enhanced set is on the market before buying a new TV."
Genoa uses advanced real-time algorithms and modifications to the color display elements to translate existing video data into multi-primary color. Genoa has over 50 patents pending that apply to the concepts, processes, algorithms and implementation of its ColorPeak technology.
"I find the Genoa technology very attractive and believe it can provide important differentiation in a market place where all pictures are becoming 'good enough'," said Frederic Kahn, editor of the Private Line Report on Large Screen Display, "In a showroom setting where every set is tuned to the same movie or program, it will be difficult for the picture quality of RGB TVs to compete against that of Genoa-enhanced sets," added Ron Mintz, co-founder of The Listening Room in Scarsdale, New York, an upscale home theatre reseller.
Genoa Color Technologies develops technologies to significantly enhance image quality and the viewing experience for a wide range of displays. The company supplies chips to major electronics companies for integration into their product lines. Genoa, with R&D based in Herzlia, Israel, is supported by VCs and private investors. For more information about Genoa, visit www.genoacolor.com