Genoa Achieves Widest Ever NTSC Color Gamut For LCD TV Panel With CCFL Backlight; Will Be Exhibited at Upcoming SID Show
Herzliya, Israel — May 31, 2006—A 5-primary 32-inch LCD TV panel with the ColorPeakTM Multi-Primary Color (MPC) display system from Genoa Color Technologies, featuring the widest gamut ever achieved for a CCFL backlight LCD television—110% NTSC—will be presented by Genoa at the SID (Society for Information Display) International Symposium and Exhibition next week. The striking increase in gamut size was made possible by Genoa’s ColorPeak display system, adding yellow and cyan to the standard red, green and blue (RGB) used in conventional televisions, and using a wide gamut CCFL backlight. Genoa’s advanced color processing guarantees that the panel shows pleasing, natural images.
Two additional LCD panels with Genoa’s ColorPeak MPC – a 4-primary wide gamut CCFL backlit panel that adds yellow to the RGB colors and a 5-primary, standard CCFL backlit panel - will co-star from June 6th through 8th at San Francisco’s Moscone Convention Center. (Booth 1601).
Typically, the color gamut of standard CCFL backlit RGB LCD TVs is 72% NTSC. LCD TVs backlit with a wide-gamut CCFL have a color gamut of approximately 90% NTSC. However, the efficiency of the LCD TVs backlit with a wide gamut CCFL is reduced by approximately 20%.
ColorPeak offers significant brightness efficiency enhancement, depending on the exact panel configuration. The 5-primary panel with standard CCFL has a 92% NTSC color gamut and a 15% brightness gain over the brightness of an RGB TV with 72% NTSC color gamut. The 110% NTSC panel shows a 10% brightness gain over an 90% NTSC color gamut RGB TV with a similar wide gamut CCFL backlight.
“Consumers are overwhelmed with a multitude of choices and that can be very confusing,” said Hafiz Haq, executive vice president of Genoa Color Technologies. “But specification numbers are an excellent indicator of quality; a brand electing to go for the 110% NTSC configuration would blow the other TVs out of the water."
ColorPeak is a radical departure from the RGB television display technology that has been the industry standard for more than 50 years. Genoa uses advanced real-time algorithms and modifications to the color display elements to translate existing video data into multi-primary color. Genoa has over 50 patents pending that apply to the concepts, processes, algorithms and implementation of its ColorPeak technology. In 2004 ColorPeak was the Grand Award winner in the Home Entertainment category of Popular Science magazine’s Best Of What’s New competition.
Genoa Color Technologies develops technologies to significantly enhance image quality and the viewing experience for a wide range of displays. The company supplies chips to major electronics companies for integration into their product lines. Genoa, with R&D based in Herzlia, Israel, is supported by VCs and private investors. For more information about Genoa, visit www.genoacolor.com.