TELEFUNKEN UNVEILS THE WORLD’S FIRST 4 AND 5 PRIMARY COLOUR HD READY LCD TVS
Telefunken offers consumers improved image quality with its new 4 and 5 colour televisions
Berlin, Germany – 16th August 2006. Telefunken, inventor of 20,000 patents and pioneer in the electronics sector,
today unveiled innovative four and five Primary Colour HD Ready LCD TVs.
These prototypes add yellow and cyan (bright blue) to the display as primary colours,
preventing the reduced brightness that commonly occurs when the colour palette (gamut) is enlarged
using only the standard three primary colours of red, green and blue (RGB). In extending the RGB spectrum,
consumers are able to enjoy a picture which is simultaneously colourful, vivid and bright.
Telefunken’s new televisions are based on ColorPeak® Multi Primary Color (MPC) technology, algorithm and chipset,
developed by Genoa Color Technologies. With its low power consumption and heat generation, Genoa’s technology is
both environmentally friendly and delivers on the Telefunken brand’s commitment to propose an exciting viewing experience.
Arnoux Desurmont, Senior Vice President, Telefunken TV Europe observes that there is still room for improvement
in the picture quality of flat TVs currently on the market. “We were very impressed to see that
Genoa’s Multi Primary Color technology achieves excellent coverage of all colours without compromising brightness.
This delivers a viewing experience beyond imagination. The Telefunken brand is very pleased to present this unique, state-of-the-art technology in its LCD TVs.”
Hafiz Haq, Executive Vice President, Genoa adds: “We are very pleased that Telefunken has chosen to adopt our technology.
We feel that the Telefunken brand is ideally positioned in Europe to support the development of four and five Multi Primary Colour TVs
based on Genoa’s unique technology.”
Prototypes will be demonstrated at IFA, Berlin which takes place from 1st – 6th September 2006. Telefunken will be exhibiting in Hall 23. www.ifa-berlin.de
About Telefunken TV
The manufacturer of the Telefunken brand has the capacity to produce 5 million TVs per year. If offers a wide range of LCD, Plasma, DLP and CRT TVs
ranging from 14’’ to 50’’. Products include TV combis with DVD, DVD+RW, Digital Media Player, 6 Primary Colours DLP TVs, Digital Wireless TVs, Digital TVs,
HD Ready and Full HD TVs. The company’s R&D benefits from extensive alliances with world-class technology providers and leading chip manufacturers.
Genoa Color Technologies develops technologies to significantly enhance image quality and the viewing experience for a wide range of displays.
The Company supplies chips to major electronics companies for integration into their product lines. Genoa is supported by VCs and private investors.
Telefunken is licensed by Telefunken Licenses GmbH.