GENOA’S INNOVATIVE TECHNOLOGY TO BE EXHIBITED AT IFA 2006 AS PART OF A JOINT PROJECT WITH TELEFUNKEN
Berlin, Germany – August 28th, 2006. Genoa’s ColorPeak® Multi Primary innovative technology was chosen by Telefunken to be implemented in its new 4 and 5 color
HD Ready LCD TVs.
Genoa’s ColorPeak® revolutionary image quality is achieved by adding one to three additional primary colors to the current RGB mix---typically yellow and cyan.
The result is a display which has a significantly wider color gamut and superior image quality, benefiting both natural and vivid colors. In addition, the brightness efficiency is increased while the power consumption is reduced.
TELEFUNKEN has announced that the first prototypes of LCD TVs using ColorPeak® will be demonstrated at IFA, Berlin, which takes place from 1st-6th September, 2006.
Hafiz Haq, Executive Vice President, Genoa says: “Most of the TVs available today fall considerably short in their capability to provide good colors.
Genoa’s mission is to offer viewers at home a colorful experience as they are used to see at the cinema. We are very pleased that Telefunken has chosen to adopt our
technology. We feel that the Telefunken brand is ideally positioned in Europe to support the development of four and five Multi Primary Color TVs based on Genoa’s unique
Arnoux Desurmont, Senior Vice President, Telefunken TV Europe adds:
“We had the ambition to present the best possible image on the Telefunken TVs for our consumers. We were looking for technologies which can enhance the palette of
colors and improve image quality beyond what consumers have seen so far. In Genoa’s Multi Primary Color technology we found a solution which achieves excellent
coverage of all colours without compromising brightness. The Telefunken brand is very pleased to present this unique, state-of-the-art technology in its LCD TVs.”
About Genoa (www.genoacolor.com)
Genoa Color Technologies cooperates with leading LCD and display device manufacturers to integrate its ColorPeak® Multi primary technology in their systems using
Genoa's "Keshet" color conversion Asic .The Company possesses a broad intellectual property portfolio in Multi primary color and other image improvement novel
Genoa is supported by VCs and private investors.
About Telefunken TV: (www.telefunken.com + www.telefunken-TV.eu)
Telefunken has the capacity to produce 5 million TVs per year. It offers a wide range of LCD, Plasma, DLP and CRT TVs ranging from 14’’ to 50’’.
The company’s R&D benefits from extensive alliances with world-class technology providers and leading chip manufacturers.
Telefunken is licensed by Telefunken Licenses GmbH.
Telefunken will be exhibiting at IFA in Hall 23 . www.ifa-berlin.de
Contact: Lilach Rivner, Assistant to CEO, Genoa Color Technologies Ltd.
+00-972-9-9509970 ext.100 or +00-972-528344868